e.l.f. Cosmetics Jingles Into the Holidays with New ‘e.l.f the Hauls’ Holiday Album, Debuting on Triller

OAKLAND, Calif. – December 3, 2020 -- e.l.f. Cosmetics is turning up the volume this holiday season with the launch of a new 5-track holiday album, “e.l.f. the Hauls,” becoming the first in beauty to launch on popular music video-making platform, Triller.

Building on the brand’s successful crossover into the world of music, e.l.f. Cosmetics is remixing classic holiday jingles to bring some glam and joy to the season. Furthering its commitment to empower rising talent, e.l.f. gathered artists Halston Dare, Yasmeen, Kianna Vee, and Rosette, to record fun and festive holiday remakes: ”Jingle Bells (e.l.f. Remix),” “Joy to the World (e.l.f. Remix),” “Deck the Halls (e.l.f. Remix),” “Up On the Housetop (e.l.f. Remix),” and “Auld Lang Syne (e.l.f. Remix).” e.l.f. again tapped creative agency Movers+Shakers to craft the campaign and produce the brand’s first-ever album.

As a bonus gift, e.l.f. is also adding cheer to the season by unveiling bright and colorful mini music videos to accompany each song, launching on Triller, as well as versions for Instagram, YouTube, and TikTok. Featuring popular influencers Loren Gray, Michael Le, and the Bad Wiggies, the music videos bring e.l.f. expression and a modern twist to the classic seasonal hits we love.

 “2020 has been difficult year for many, and we wanted to spice up the holiday season with an innovative campaign focused on music, self-expression, and joy,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty (NYSE: ELF). “To celebrate differently this year, we thought outside of the traditional holiday box and leveraged our digital prowess and commitment to supporting growing artists, to help spread holiday cheer. Through new digital platforms like Triller, we hope to expand our reach so every eye, lip and face can have a wonderful e.l.f.ing holiday.”

e.l.f. is also offering holiday kits with many of the items featured throughout its musical campaign, available online at https://www.elfcosmetics.com/value-gift-sets/, or exclusively in stores and online at Target. Beauty enthusiasts, holiday aficionados and music lovers everywhere are welcome to share their holiday spirit and listen to the full holiday album, now available for download via Apple Music, Spotify, or Google Play.