HIT COMMAND

C A S E S T U D Y

THE BRIEF

Red Light Management, the largest music management company in the US with acts like Dave Matthews Band, Luke Bryan, Lionel Richie, Enrique Iglesias, Dierks Bentley, and ODESZA launched their first ever standalone portfolio company, Hit Command. Hit Command, acting as a standalone independent agency that bridges gaming and music together, hired CAD Management and our joint partner Present PR to launch the agency into the public market through a comprehensive marketing communications strategy. 


THE WORK

During its launch, CAD Management and its joint partner Present PR flooded the market with Hit Command messaging and content, securing features from top press outlets like Billboard and Pollstar. Beyond its introduction into the marketplace, CAD Management and joint partner Present PR ran all marketing communication strategies for Hit Command launch and partnerships including but not limited to The Dance Music Gives Back Festival and Hit Command’s partnership with G Fuel and Hyper X. Our work garnered over 100 plus press hits for the agency, helping build Hit Command into one of the most sought after agencies in gaming and music. Our work ultimately helped Hit Command to become one of the most profitable pieces of the Red Light Management portfolio. 


R E S U L T S

 
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Media Placement

(130,540,000 impressions to date)

Billboard 
Cheddar 
Celebrity Access 
Pollstar 
NPR
DJ Magazine 
Your EDM

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Dance Music Gives Back Recap Stats


Stream Duration -
12hr
Average Viewers - 3,800
Unique Viewers - 190,952
Live Views - 284,620
Unique Chatters - 3,445

 
 

“CAD Management’s expertise in marketing communications is second to none. Not only did their work help establish Hit Command as one of the top gaming and music agencies in the entertainment landscape, but they also helped me as an executive build my brand from scratch. I am thrilled to have had the opportunity to work with Clayton and his entire team on many of our releases from our announcements with HyperX and iBuyPower to The Dance Music Gives Back festival.”

- Will Morris, CEO of Hit Command, a Red Light Management Company

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