NUE Agency

C A S E S T U D Y

THE BRIEF

Jesse Kirshbaum, CEO of NUE Agency is one of the most well known music business figures in marketing. To garner more visibility for his groundbreak brand partnership and music strategy work, NUE Agency hired CAD Management to build a comprehensive marketing campaign to build the executive eminence of Jesse and his team at NUE.

THE WORK

Over the course of 6 months, CAD Management took Jesse’s iconic newsletter, Beats + Bytes, and partnered him with LinkedIn to produce not only a newsletter but also a live spinoff show on LinkedIn Live called, Beats + Bytes live. Since the start of both, CAD Management has helped Jesse build the newsletter to over 4,000 subscribers and has helped him garner over 15,000 views on his weekly LinkedIn Live program. Moreover, CAD Management was able to take this momentum to secure Jesse media placements in top publications such as Cheddar, Yahoo Finance, Music Business Worldwide, Nasdaq Trade Talks, and more.

R E S U L T S

Earned Media Placement

(47,000,000 impressions)

Nasdaq Trade Talks
Entrepreneur
Cheddar
Music Business Worldwide
Yahoo Finance

Beats + Bytes Newsletter Success

Secured an exclusive newsletter partnership with LinkedIn driving over 3,700 subscribers as of June 2020

LinkedIn Live Success

CAD Management secured an exclusive partnership with LinkedIn to develop Jesse Kirshbaum and NUE Agency’s first live panel series titled, Beats + Bytes live which to date has drawn over 40,000 views.