LIVE.ME

THE BRIEF

Live.Me, one of the fastest-growing live streaming social media platforms, and nominee for 2018’s Fast Company Most Innovative Video Company of the year, noticed that a large percentage of its over 50 million users were actively engaging with the growing number of musicians who were joining the app to further connect with their fan-base.

THE WORK

To allow a more organic connection between fans and artists, Live.Me partnered with CAD Management and The Code to launch the platform’s first daily music channel, You Need The Code, which brought both independent and signed artists across genres to Live.Me music fans by allowing them exclusive access to concerts, in-studio sessions, Q&As, and early record releases.

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