KHOMAN ROOM

THE BRIEF

Khoman Room, a high-end men’s lifestyle brand for contemporary street wear  wanted to launch its debut collection in New York City having incorporated a new approach centered around design and conceptual development in an equally unique way that could touch its urban-centric fan base. 

THE WORK

Rather than opting for a traditional fashion show, CAD Management worked in conjunction with Pendulum PR to create The Khoman Room Experience, a penthouse concert in the Lower East Side, where each piece of the collection was styled and debuted by rising urban music artists. CAD Management secured eight artists for the performance driving over 300 attendees to the event, garnering a high volume of exposure from both traditional and social media.

R E S U L T S

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